let’s talk: Target photoshop fail

Have any of you guys seen this ridiculousness in the media this week?! I first caught word when I read a post on Blogilates about it and I was more than intrigued.

So, Target just screwed themselves over…again. First was the credit card scam heard round the world, and now it’s a major Photoshop fail.

Exhibit A:

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photo: Target

Notice anything off about her left hip and crotch area? Do any of you have sharp areas of your body like her and a creepy-crawly swimsuit bottom? I didn’t think so.

Exhibit B:

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photo: Target

It basically looks like the Photoshop artist opened up the Paint app and slapped some white eraser over these bodies. So my question is:

Was the body skimming even necessary?

Imagine if they hadn’t edited those photos. What would we see? Just a bit of a fuller butt and a wider torso. What Target doesn’t realize is that an unedited photo could have actually helped sell bathing suits. Target customers who order online probably want to know what the garment would look like on a normal body, not a body that got the Edward Scissorhands treatment. And I’m pretty sure the average Target customer, who happens to love a good deal and a trendy-but-affordable bikini, wouldn’t mind a more approachable, realistic model.

I could dive into the whole body image and this-isn’t-helping-young-girls thing, but I think we’ve all heard those arguments. These aren’t healthy images to show to young girls but I know those girls aren’t poring over the latest Target webpage. They’re scanning their eyes over the glossy pages of Vogue and the like, publications that applaud the waif look. That’s where the legit body image conversation should be held.

In my opinion, this is just one of those headlines that makes you shake your head and wonder who had that job and how they so violently screwed it up. Hey Photoshop man at Target, just keep the photos in their original format. You may find yourself out of a job, but you weren’t that good at it anyway!

What do you guys think? Is this a body image conversation or just something to giggle at?